Marcel Zuzan
coach - strategic advisor and media consultant - performing artist
The founder of ARTS PEOPLE BUSINESS is an internationally operating expert in artist, people, and business development.
For almost 20 years Marcel Zuzan has been bringing JOY & SUCCESS through his developed techniques of POSITIVE BEHAVIOR DESIGN to companies, their customers, and to people's lives from around the world with different cultural backgrounds.
He has helped companies and talents from a wide range of industries in the USA, UK, Netherlands, France, Germany, Austria, Switzerland, Thailand, and Australia to reach their individual goals
The nicest feedback of 2024 sums it up perfectly:
"... Through his remarkable ability to empathize with people, his deep expertise in skill, behavior, and relationship development, and his down-to-earth, hands-on business approaches, he has been able to bring back joy, humor, relief, feasible solutions, and success even in the most ambitious projects.
This creates momentum to tackle even bigger challenges.
Enjoy business coaching at its best with the ease of having a real strong buddy with heart, brains, and humor at your side. ..."
INFORMATION PANEL
How do you get true joy & success in your life and in your business?
You have to create it for others, too and beyond.
So create a beneficial win-win situation for at least 3 parties:
1. For yourself.
2. For the other party.
3. And for both parties together as a true appreciated team relationship.
We call this "The Win Together Principle". This will improve your life and makes the world a better place, because you make the difference. This is our philosophy of doing things and Code Of Value for using behavior design techniques.
Sounds nice? Then give us a call and we'll show you how to implement it.
Office: +49 (0)89 360 399 85
Mobile: +49 (0)173 35 16 488
Email: kontakt@marcelzuzan.de
What Makes a True Winning Team?
It’s not just about hitting targets – it’s about loving every step along the way!
I believe that the most successful teams don’t just succeed together; they thrive, laugh, and enjoy the journey to their goals.
Think about it: how many teams in companies work purely for “results”? Sure, they succeed, but at what cost? Where’s the joy? Without it, success is simply a burden that ends up weighing you down.
That’s why I’m super selective when it comes to building a winning team – and if you’re here, you’re part of it. Just you, me, and your project, creating something amazing.
Your Trial Appointment: Where Teamwork Meets Success (and Fun!)
Why wait? Let’s dive in right away! Here’s what our trial session looks like:
Your Goal (B) – You set the vision.
Your Starting Point (A) – I map out your current status. Don’t worry, I’m here to help with this part.
My Approach from A to B – I’ll guide you step-by-step, tailored to you and your goals.
The Team Check – Together, we assess: Was it productive? Did we enjoy it?
If we can answer with a resounding “Yes!” then we’re on the path to greatness.
To kick things off, I even set up a special introductory rate in line with our "Win Together Principle".
So, what are you waiting for?
Let's get started!
Office: +49 (0)89 360 399 85
Mobile: +49 (0)173 35 16 488
Email: hello@arts-people-business.com
As we have our roots in the media industry, we offer a special HD Service & Visual Package.
With this service you will not only be supported by first-class coaches or enjoy broadcast quality video & audio.
Your online coaching, workshops and e-learnings will be presented with everything the media industry has to offer.
Let´s make work fun.
Since our join venture with our partner Beachhouse, we offerstate of the art training facilities and a seamingless integration of a full brand staging service.
Use our creative VIP think-tanks:
BEACHHOUSE 1, studio located at Ammersee-Munich in Germany
BEACHHOUSE 2, studio located on a tropical island near Bangkok in Thailand
BEACHHOUSE 3, mobile office and studio locate-able at beautiful locations around Munich in Germany
BEACHHOUSE 4, the online think-tank for people much on the road
"Work how you want to live and get the absolut best results."
Q:What is Positive Behavior Design?
A: It is behavior manipulation for the good of all.
Q: Do you think manipulation is a bad thing?
A: No, if it is for the good of other.
Q: Who determines what is the good of the other?
A: The other .
Q: Can you give examples?
A: Yes, of course.
And you will be surprised how often people actually do POSITIVE BEHAVIOR DESIGN in everyday situations without thinking about it.
POSITVE BEHAVIOR DESIGN is a natural human behavior, that is routed in SUCCESS EXPERIENCE.
Child Upbringing:
What does a clever mother do to calm down a baby?
She cuddles and kisses her child and maybe even sings to it to soothe it in a loving way.
That is applied POSITIV BEHAVIOR DESIGN.
Teaching A New Language:
What do successful teacher do to improve the students language abilities?
They set the students brains ready for learning by creating a comfortable and secure atmosphere und right at the moment, when the information is hard to process, they tell a joke and make their students laugh. This keeps the brain waves in the outer area in which learning takes place. It also creates a positive link to the information that makes the brain want to retain it.
That is applied POSITIV BEHAVIOR DESIGN with a little bit more sophisticated knowledge without having the customer notice it.
Negotiating:
How do you get what you want in a salary negotiation?
To become successful in a negotiation is all about creating a win-win situation for both parties.
If you are a good investment for the company, a respected colleague and fun to work with there´s no way of getting a set back.
So let make a checklist for your success:
- Change your attitude from being an ordinary company´s employee, who is taken care of TO being a self-employed person, who´s at great service anytime during working hours for his one and only "exclusive client".
- Get to know your exclusive client incl. the names, the numbers, the history, the hirachie structure, the decision makers, the business´s status quo, the way business is done, the company development and evaluate the potential of serving your points of interests. If the company cannot meet your interests and you fulfill the following bullet points think about changing the company and get somewhere else a salary raise.
- Take care that you meet your contract anytime. It´s an exchange of time, energy, know how and network against money and social securities. You are hired to serve the company´s interest and you took the job because they serve your interests.
- Do the job better than anyone else and make yourself irreplaceable by collecting knowledge and customer relationships.
- Take care that you are a good investment for the company. Entrepreneurs and managers calculate that with the help of the "5 to 1" rule. This means: For every 1 EUR the company pays you, you make them 5 EUR.
- Companies consists of humans and human relationships are all about how you can make someone else feel. Be the one that is very easy to work with, a problem solver and lift the working atmosphere in an positive appropriate way even in difficult times.
- Make shure that everyone notice in a feel good way how much added value you bring to the company. Money- and emotionwise.
- Make shure that your job salary raise has a positive effect on the company. This includes the 5 to 1 ratio and the impact of your salary raise to the other employees. It should be easily accepted, inspiring and motivating for everybody.
- Start at least 12-6 month before the negotiating and tell your boss in a sympathetic confident way what you expect in general and where you see the benefit for both parties.
This is only the preparation for your salary negotiation according to our principle: What is important to you, do not leave to chance.
The best salary negotiation is one in which the parties' benefits are held high, so that the question of whether and how much more money is increasingly relegated to the background.
This is an example of POSITIVE BEHAVIOR DESIGN before the salary negotiation, so that the negotiation is already won when you enter the room.
Let´s get more advanced. Shall we?
Becoming A Rockstar:
How do you fill a football stadium like artists like Bon Jovi can worldwide for so many years?
- Always be at great benefit to your fans = customer
- Know how to manipulate the customers behavior to their enjoyment no matter what cultural background, gender or age
Let them:
- excite
- enjoy themselves
- forget their everyday life
- create their most beloved memory of the year
- remember only the benefits
- Give them always a little extra, so they experience a true win-situation they can remember and hold on to.
- Convince them that you are the only one or at least one of the few who can provide that kind of quality service
- Let the customers see you as a reliable service provider so they love to do the marketing for you by telling their beloved ones.
- Offer your service at a manageable financial amount so they can repeat the consumption.
- Let all the people that are involved on the money making side experience you as reliable and benefical business partner.
- Always expand your territory.
- Always think about the consumer journey. The concert starts at the entrance of the parking lot.
Of course this is not a easy natural human behavior anymore but it´s routed in SUCCESS EXPERIENCE.
Theres a lot of POSITIVE BEHAVIOR DESIGN involved here and strategical business decisions to get people pay hundreds of EUR two years in advance to join a concert and sometimes even visit the same concert several times a year, even in different countries.
The performing ARTS is the know how of influencing PEOPLE for BUSINESS purpose. POSITIV BEHVIOR DESIGN includes that knowledge and takes care of creating a true win-win situation and withit a longlasting healthy benefitial business relationship.
We have had the privilege of helping countless companies and their people achieve their goals with joy.
Our clients are from those fields and professions:
Creative Economy
- Event Agencies
- Graphic agencies
Film, television, stage and public life
- comedians
- television productions
- film production
- Actors & Actresses
- Speaker
- Voice actors & dubbing actors
- Radio Presenters
- TV Presenters
Medicine, social affairs, education
- Doctors
- coaches
- Teachers
- Meditation teachers
- Pedagogues
- psychologists
- schools
- universities
Music
- arrangers
- composers
- Musicians of various instruments
- music productions
- record companies
- music producers
- rappers
- singers
- lyricists
- sound engineer
Sports
- golfer
- skier
- tennis player
- trainer
Business
- CEOs
- financial advisors
- Industry
- Innovation Agency
- managers
- recruiters
- Recruiting Agencies
- Start Ups
- Telephone Company
- Distributors
- Entrepreneurs
Science & Engineering
- Robotics
- Aerospace
"I really looove meditation !
In my tweenties I came into contact with various forms of meditation and has been practicing them daily ever since. It has changed my life in every aspect:
Unleashed potential of performance
speeded up learning and developement prozesses
and became my private happiness and energie filling station."
Headspace is an English-America online company specialized in meditation. They have over 70 million members and their products are being used in 190 countries. Since January 2021 they are available on NETFLIX.
"It was a wonderfull match.
Their fun approach to make meditation accessible for everyone really spoke to me. On the other hand I had the right skill set and network needed for the job to make a successfull localization for the German market happening."
What did we do for Headspace?
Our CEO Marcel Zuzan was responsible for the quality control of the localization of the german market.
This included:
a germanwide casting of 150 voice over artist
the next step was let up to the user: The top candidates (US and German Cast) went through a big consumer study lead by Fazit Digital. The final consumer vote for "best voice for meditation teacher" was found in the proposed top talents of Arts People Business
speaker coaching of the final voice over talent
supervising and controlling the german translations to their psychologically, emotionally and behaviory targeted effect
supervising the recording sessions and the performance of the voice over artist
What a wonderful use of POSITIVE BEHAVIOR DESIGN by Marcel Zuzan.
In this case:
The use of the knowledge of performing ARTS to the well being of PEOPLE for a longlasting successfull BUSINESS.
Links:
We have a heart for families.
That's why we didn't hesitate when we got the request to develop a performance enhancement program for ADHD affected children.
True to our motto "Fun & Success" we disguised the special training behind drum lessons. The combination of our training concepts with state of the art therapy techniques showed remarkable results in a short time.
We refined an ADHS special needs student with movement disorders to a high school student with a B grade average who now plays table tennis in his spare time.
There is so much undiscovered potential and we love to unlock it.
Marcel Zuzan on guitars with Oliver Pocher
Countries made happy:
Austria
Germany
Italy
Ireland
UK
Vocals with:
Albert Hammond
Jeanette Biedermann
Johnny Logan
Thilo Wolf
Patrick Lindner
Bodybangers
...
Guitars with:
Michel Theló
Tiziano Ferro
Yvonne Catterfeld
Sascha
Patricia Kaas
Patrick Lindner
Oliver Pocher
Jördis Tielsch
Beverly Night (Bass)
...
Keys with:
James Blunt
Anastacia
Zucchero
Yvonne Caterfeld
Sascha
Howard Carpendale
Andreas Gabalier
Reinhard Fendrich
Nilk P.
...
with TV broadcaster:
ARD
arte
BR Bayerisches Fernsehen
Eurosport 1
NRD
ORF 2
PRO 7
RTL
RTL II
Sat. 1
SWR
VIVA
WDR
ZDF
TV Shows included:
Verstehen Sie Spaß
ZDF Fernsehgarten
arte concerts
The Dome
Top Of The Pops
Bravo Supershow
Marienhof
Horst Lichter On Tour
Die Chartshow, powered by McDonalds
Bayerischer Filmpreis
Bayerischer Fernsehpreis
1, 2 oder 3
Millionär gesucht
Musik zum Glück
Zwanzig18 die Olympiashow
Radio Regenbogen Award
Schlager, Stars & Sterne
...
with Radio broadcaster:
BR 3
BR 5
WDR
Radio Regenbogen
Venues with 1000 and more audience:
Austria
Red Bull Arena Wals-Siezenheim, Salzburg
Schloß Kaps Open Air, Kitzbühel
Germany
Olympiahalle, München
Arena Nürnberger Versicherung, Nürnberg
Admiralpalast, Berlin
Philharmonie, München
Laeiszhalle, Hamburg
Prinzregententheater, München
Parkbühne Geyerhaus, Leibzip
Congresspark, Wolfburg
Musical Theater, Bremen
Stadthalle, Chemnitz
Haus Auensee, Leipzig
AMO, Madgeburg
Congresshalle, Wilhelmshaven
Europa Park Confertainment Center, Rust
Volksplatz, Borna
...
Ireland
Arena 3, Dublin
UK
Cadogan Hall, London
Marcel Zuzan on keys with Yvonne Catterfeld
Albert Hammond: >>> get his music <<<
- world famous singer-songwriter, producer and performer
- sold 350 Million records wolrdwide
- Songwriter Hall Of Fame
- two Grammy Nominations
- his hits include:
One Moment In Time (Whitney Houston)
I Don't Wanna Lose You (Tina Turner)
It Never Rains In Southern California (Albert Hammond)
Nothing Gonna Stop Us (Starship)
The Air That I Breathe (The Hollies)
To All the Girls I've Loved Before (Julio Iglesias/ Willie Nelson)
When I Need You (Leo Sayer)
Make Me an Island and You're Such a Good Looking Woman (Joe Dolan)
- More infos:
Anastacia: >>> get her music <<<
- American singer-songwriter and producer
- as of 2016, she has sold over 52 million albums worldwide
- 3x World Music Award
- 1x MTV Europe Music Awards
- 1x VIVA Comet Awards
- 2x ECHO Award
- her hits include:
- More infos:
James Blunt: >>> get his music <<<
- English singer, songwriter, musician, and record producer
- sold over 20 million records worldwide
- 2x Brit Awards
- 2x MTV Music Awards
- 5x Grammy Nominations
- his hits include:
- More infos:
Yvonne Catterfeld: >>> get her music <<<
- German singer, actress and television personality - as of 2015, she has sold nearly 1 million albums worldwide making her one of the best-selling German music artists - 1x Bambi Awards - 1x Goldene Stimmgabel - 2x Bravo Otto - 1x Echo - 1x Deutscher Fernsehpreis
- her hits include: Für dich Du hast mein Herz gebrochen
- More infos:
Sasha: >>> get his music <<<
- German singer
- sold 1 million records in Europe
- 4x Echo Pop (Award)
- 1x Bambi (Award)
- 1x Goldene Kamera (Award)
- 4x Bravo Otto (Award)
- 2x VIVA Comet (Award)
- his hits include:
- More infos:
Ever since I was six years old, I knew exactly what I wanted: To become an actor, stuntman, or rockstar — and I went for it. 😊
It turned out to be a lot tougher than I imagined. The media and entertainment industry demanded far more skills, discipline, resilience and entrepreneurial knowledge than I ever could have expected — and I had to learn it all from scratch. 😅
Over the past 40+ years, I’ve acquired a wide range of skills — many of them essential for competing and succeeding on an international level, and for empowering my clients to do the same.
I’m an endlessly curious person with a broad spectrum of interests, and I simply love learning new things. When something grabs my attention, I dive deep and won’t stop until I’ve mastered it — at least to the point where it brings real value to me and those I support.
Because of who I am — and what I do — I invest at least 30% of my time in continuous, dedicated learning. Preferably in a hammock or in bed, with power naps in between. Who says studying can’t be relaxing? I love to turn 1,000,000 NOs into 1 YES! 😉
These are my main areas of interest and all of my skills refer to them.
😊 Music • Film • Psychology • Sales 😊
Expert in High Performance and Human Behavior
Pro Level:
Coaching • Mentoring • Sparring • Training
Consulting • Supervision • Auditing
Entrepreneur • Strategist • Interim Management
University Lecturer • Educator • Teaching
Keynote Speaker
Mindset Re-framing
Meditation • Relaxation Techniques • Energizing Techniques
Motivation
Self-Realization
Resilience
Creativity
Background:
2 University Degrees
Began teaching music at 15 — and never stopped learning myself.
Client age range: 5 to 84
Talent range: From individuals with with physical and intellectual disabilities to highly gifted talents
Cultural range: From the USA, UK, Netherlands, France, Germany, Austria, and Switzerland to Thailand and Australia
(please refer to "ARTS PEOPLE BUSINESS - Industry Overview")
Weaknesses: 😉
Spelling and comma placement in german ← WORKAROUND: my girlfriend
Remembering names ← WORKAROUND: no shortcut but multi-channel learning
International Creative
Pro Level:
Multidisciplinary Pro Creative
Media Professional
Creative Director
Expert in Music, Media & Sales
Advertising • Media Production • Creative Direction
Copywriting
Vocals • Guitars • Keys • Composition, Arrangement & Songwriting
Voice • Acting • Public & Media Performance
Creating emotions • How to move people
Advanced Level:
Bass
Recording Engineer • Mixing Engineer • Mastering Engineer
Graphic Design
Basic Level:
Drums
Weaknesses: 😉
Playing and singing with great precision, timing and expression takes an awful lot of practice. But hey, that’s the Sisyphean struggle every musician has to face. 🙈😂 Can someone please invent a magic pill for this already???
Private Life
Pro Level:
Traveling: lived 3 half-years in South-East Asia 🌍 Europe: Austria, France, Greece, Hungary, Italy, Lichtenstein, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom (UK) 🌎 Americas (North/Central America): Costa Rica, Panama, United States (USA) 🌍 Africa: Kenya, Morocco 🌏 Asia: Cambodia, Dubai (UAE), Indonesia, Laos, Malaysia, Myanmar, Oman, Sri Lanka, Thailand, Turkey 🌏 Oceania: Australia
Digital Nomad with a home base 😊
Basic-Advanced Level:
All kinds of sports
Dancing
Weaknesses: 😉
Lazy-time Pro (like Baloo the Bear)
Sweet tooth • Thai food • Hate cooking and love eating
Binge-watching "Big Bang Theory" and feel-good content
By the way:
Today, on May 18th, 2025, my topic of interest is the life and work of Ray Dalio — founder of Bridgewater, the world’s largest hedge fund.
Marcel Zuzan was awarded the Bavarian Christophorus Medal in 2013 by the 18th Bavarian Minister President Horst Seehofer for saving the life of Wolfgang D. in 2011.
"It was one of the most extraordinary moments in my life.
And when I heard the following at the award ceremony, I was simply blown away:
In Bavaria alone, more than 100 people are honoured every quarter for saving a stranger's life."
On June 19, 2013, 133 lifesavers were honored.
Marcel Zuzan is all in, when it comes to improve people´s arts, life and business - but usually not in his swimming shorts. 😉
30.09.2024:
Open Vacancies in Media Design Department
(social media and advertising)
Get in touch with us and let´s see what we can do for your career and tell us why you would be a great addition to our team.
Please send your information (cover letter, CV, certificates) to office[at]arts-people-business.com .
30.09.2024:
Open Vacancy In Management Departments (conception, organization & management)
Get in touch with us and let´s see what we can do for your career and tell us why you would be a great addition to our team.
Please send your information (cover letter, CV, certificates) to office[at]arts-people-business.com .